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9min chapter
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Strategies for Team Growth and Innovation
This chapter discusses effective communication strategies for team collaboration, particularly through tools like Google Docs. It emphasizes the independence of growth teams in identifying unique business opportunities, the importance of innovative learning avenues, and explores unconventional marketing tactics. Key examples highlight the effectiveness of direct mail and influencer marketing in B2B sectors, along with brand marketing's role in long-term demand creation.
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