George Bonaci

George Bonaci, VP of Growth at Ramp, shares his expertise from leading growth at previous companies like Gong and Samsara. He delves into the art of experimentation in growth, emphasizing detachment from outcomes and the importance of postmortems. Bonaci also discusses innovative hiring strategies for growth roles, focusing on potential over experience. He highlights unique marketing tactics like direct mail and influencer outreach, and the need for strong communication across teams to seize market opportunities. Plus, discover how AI is reshaping growth strategies.