Taylor Swift and the music industry's next $20

1

Introduction

00:00 • 5min

2

The Most Unusual Thing About Taylor Swift

04:30 • 3min

3

The CD Era - Taylor Swift's First CD

07:55 • 2min

4

How Much Money Is Coming to You as an Artist?

10:03 • 2min

5

Music Is Not a Technology Business

12:00 • 3min

6

The Music Industry Is Not Making All the Money in CDs

14:31 • 2min

7

The Inversion That Taylor Swift and Every Other Artist Has Had to Navigate Through

16:56 • 1min

8

Spotify Launches in Europe in 2011

18:23 • 3min

9

Do They Know They're Navigating It?

21:13 • 2min

10

Taylor Swift Is Changing Her Strategy

22:46 • 2min

11

Adele Coldplay - I'm Out of Here

24:19 • 2min

12

How the Streaming Model Works

26:14 • 3min

13

Is There a Pay Per Stream Model?

29:02 • 3min

14

Music Streaming Platforms - Is Spotify a Tech Company?

31:50 • 2min

15

Taylor Swift's Attempts to Remake the Music Industry

33:49 • 2min

16

Is the Music on Streaming Still Valuable?

35:33 • 4min

17

Taylor Swift's Big Debt Over Her Masters in 2019 and 2020

39:06 • 2min

18

The Greatest Hits Record

41:05 • 4min

19

Spotify Is Not a Great Business Model

45:29 • 4min

20

Music Industry - Is David Hasselhoff Rich?

49:03 • 2min

21

The Power of Tick-Tock in the Music Industry

51:29 • 3min

22

Music Is More Valuable Than It's Ever Been

54:39 • 1min

23

The Power of Music Streaming

56:06 • 2min

24

How to Build Your Identity Off of Kpop

57:58 • 3min

25

Can You Generate Multiple Viral Hits?

01:00:42 • 3min

26

Taylor Swift Is More Than Ticktok

01:03:15 • 5min

27

The Big Streaming Inversion

01:08:35 • 1min

28

The Future of Music Is Cryptoshit

01:09:57 • 3min

29

Is There an Opportunity for Music to Be a Mainstream Product?

01:12:36 • 2min

30

The Music Industry Is on the Hunt for the 20 Bucks

01:15:00 • 4min