Taylor Swift and the music industry's next $20
Switched on Pop
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The Power of Tick-Tock in the Music Industry
The power of tick-tock and why it has been the most profound and radical fastest change I've ever seen in the music industry. It was almost like the launch of MTV in terms of a new place for people to be able to make hits with audiences that had been under appreciated mostly young people hanging out on their phones. Now we live in a world where people can blow up on tick-tocks overnight and Negotiate very favorable terms of the label because they've already built an audience. A&Rs whose job is to go and find new talent are surfing tick- tock. There is more content on tick-Tock than there ever has been before so it's harder
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