
Taylor Swift and the music industry's next $20
Switched on Pop
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Spotify Launches in Europe in 2011
Spotify is a response to piracy Especially in Europe and European countries piracy completely destroyed the industry. The labels go along with this because functionally they have no choice It gets proven out in Europe over time. There are some smaller versions of this business that launch in the United States RIP RDO which was a very real So Spotify launches in the US in 2011 How did Spotify hit that moment? Did it seem like the future like I remember Steve Jobs saying people don't want to rent their music They want to buy their music. And so critically Spotify is deeply linked to the major labels, right? They get Early options in Spotify. They get guaranteed payments per year early on. Even if no one listens
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