Taylor Swift and the music industry's next $20
Switched on Pop
00:00
The Inversion That Taylor Swift and Every Other Artist Has Had to Navigate Through
It used to be that you sold the music and all the other stuff was promotion for the music as this thing you sold. Now here in 2023 The music is marketing for you selling everything else. That's the inversion that Taylor Swift and every other artist has had to either navigate through or get destroyed by Yeah, and She had bumps along the road doing so she was very hesitant to participate in the new digital era.
Transcript
Play full episode
