"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB Insights

Aug 2, 2023

53:19

Episode guests

Anand Sanwal

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Starting with a narrow and specific vertical in a media business allows for becoming the go-to source for insights within that niche.

Building collaborative data models can create symbiotic relationships between media businesses and the companies they cover, fostering strong partnerships.

Podcasts can be used to collect qualitative information that, when analyzed, provides valuable insights to companies in specific industries.

Deep dives

CB Insights: A Data and SaaS Company Serving the Tech Economy

CB Insights is a data and SaaS company that connects buyers, sellers, investors, and advisors in the tech economy. They collect qualitative and quantitative data to help users make quicker and more confident decisions in various technology markets. With a focus on reducing friction and increasing transparency, CB Insights provides insights, market reports, and vendor scorecards to help organizations in sectors like cybersecurity, HR tech, and more.

Data collection: three sources

02:27

So hospitals come

01:00

Introduction

2min

CB Insights: A Data and SaaS Company

5min

How to Scale Your CBI Platform

3min

CV Insights: A Standard Risk Custom Product

3min

The Evolution of CB Insights

4min

The Importance of Deep Data in Software Buyer Interviews

2min

The Importance of Understanding the Technology Stack of Large Companies

2min

The Importance of Data Driven Events

2min

The Future of CB Insights

2min

10.

How to Increase Density of Coverage

4min

11.

How to Be a Partner in the Supply Chain

2min

12.

The Importance of Partnerships in Product Launches

2min

13.

The Role of Data Platforms in Healthcare

2min

14.

The Constraint of Scale in the Market

5min

15.

The Importance of Frequency in Decision Making

2min

16.

The Future of Reputation

3min

17.

How to Build a Data Business for Media Entrepreneurs

4min

18.

How to Acquire Data From Cybersecurity Companies

3min

19.

Building a Data Business on Top of an Already Existing D to C Company

4min

Erik Torenberg sits down with Anand Sanwal, CEO of CB Insights. Over 900,000 people turn to CB Insights for the insights they share in their newsletter. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

In this conversation, Anand and Erik discuss data collection, scaling across different technology markets, media and data businesses, and more.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

TIMESTAMPS

(00:00) Episode Preview

(02:00) What is CB Insights

(02:45) What CB Insights does

(03:30) The needs of the CB Insight customer

(07:00) Scaling to a thousand markets

(12:16) Evolution of CB Insights

(15:58) Which data is most helpful to collect?

(17:51) A dataset Anand would want to acquire

(19:45) Events and Community

(21:32) The Future of CB Insights

(23:15) Increasing density of coverage

(26:48) Perspective on past opportunities

(28:30) Litmus test for what is worth Focusing On

(30:08) Breadth of data front

(32:38) Private analyses

(34:25) Data business idea: startup-investor pitches

(38:16) Data business idea: Reference checks

(39:12) Online reputations

(42:20) Which media businesses should be data businesses?

(46:10) Scalable and programmatic ways of acquiring data

(48:50) If Anand was starting today

(49:44) Building a data business on top of a successful media company

LINKS:

CB Insights: https://www.cbinsights.com/

SOCIALS:

Anand's Twitter: https://twitter.com/asanwal

Anand's LinkedIn: https://www.linkedin.com/in/anandsanwal?original_referer=https%3A%2F%2Fwww.google.com%2F

Erik's Twitter: https://twitter.com/eriktorenberg

Remember Everything You Learn from Podcasts

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"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB Insights

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

CB Insights: A Data and SaaS Company Serving the Tech Economy

Narrowing the Scope and Increasing the Quality in Media and Data Businesses

The Power of Contributory Data and Collaborative Data Models

Combining Podcasts and Data to Drive Insights

Building Reputation and Trust in the Data Space

Data collection: three sources

So hospitals come

Remember Everything You Learn from Podcasts