"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB Insights

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Aug 2, 2023
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Anand Sanwal
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INSIGHT

Data and SaaS Focus

  • CB Insights leverages media for brand building and customer acquisition.
  • Their revenue comes almost entirely from subscriptions, not advertising.
ANECDOTE

Evolution of CB Insights

  • Initially, CB Insights focused on dealmakers (VCs, PE, etc.) using a bootstrapped model.
  • Later, they expanded to enterprises who used their data for innovation and partnerships, not just deals.
ADVICE

Data Moats

  • Focus on collecting deep, proprietary, qualitative information.
  • This data provides a competitive edge, especially with the rise of generative AI using public data.
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