"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

E9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB Insights

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Importance of Frequency in Decision Making

The frequency with which you feel that pain, I think, becomes really important. And so on the reference one, it's this thing between frequency of decision and average order value. Like an executive is when you just, you know, you're like, Hey, this person's going to run a hundred person org in my company. Right? So highly infrequent high stakes.

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