"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

E9: "Diving Into the Data of 4000+ Tech Markets" | Anand Sanwal, CB Insights

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Importance of Data Driven Events

I'm curious for the things that you you just got you dropped. If you start like one of them, I believe was conferences and events. Maybe talk about what what led to that decision because it is you guys put on some great events had some great speakers, etc. Yeah. We didn't want to be an events company. We thought we could build a profitable events kind of business that would feed the beast,. Right? And when we looked at the data, it wasn't conclusive to us that people were closing at a higher rate or retaining at a higher rates by virtue of attendance at the event.

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