I think if you'd asked me that question five years ago, I would have been like, we should have done that. Right? Like, we, we should be a partner to them, right? They should be using our API. And it was like, that would have been a distraction. But I think our data, we should go find and are finding the players in that space. And then we should be an ingredient into their products and then structure a deal that as we make and hopefully help them become more successful, we're rewarded. There's just a there's magic in that.

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