The Joe Polish Show
How to Influence, Sell, and Win Without Creating Resistance with Joe Polish
Feb 7, 2025
Discover key principles of influence and marketing that can transform your business. Learn how to invite clients in as 'Welcome Guests' instead of pushing them away. Uncover the surprising reasons businesses lose customers and the secrets of creating deep loyalty. Explore the hunter vs. farmer mindset that shapes entrepreneurial decisions. Gain insights on effective communication that minimizes resistance and enhances trust. Finally, find out what drives some people to tattoo brand names on their bodies!
21:35
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Quick takeaways
- Fostering client loyalty requires consistently exceeding expectations to create lasting relationships rather than just satisfying them.
- Shifting the focus in sales from identifying flaws to enhancing strengths cultivates a welcoming atmosphere, reducing resistance and fostering trust.
Deep dives
Influencing and Selling Effectively
Two main strategies for influencing people are highlighted in the discussion. The first approach involves telling individuals what's wrong with their actions and suggesting fixes, which can lead to resistance, despite the potential for some buy-in if a compelling solution is presented. The second, more effective method is to reinforce what individuals are already doing well and suggest enhancements, resulting in minimal resistance and greater acceptance. This approach is emphasized through an example of a company that struggled to absorb valuable insights after receiving negative feedback, underscoring the importance of positive communication.
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