How to Influence, Sell, and Win Without Creating Resistance with Joe Polish
Feb 7, 2025
Discover key principles of influence and marketing that can transform your business. Learn how to invite clients in as 'Welcome Guests' instead of pushing them away. Uncover the surprising reasons businesses lose customers and the secrets of creating deep loyalty. Explore the hunter vs. farmer mindset that shapes entrepreneurial decisions. Gain insights on effective communication that minimizes resistance and enhances trust. Finally, find out what drives some people to tattoo brand names on their bodies!
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volunteer_activism ADVICE
Positive Influence
Influence people by pointing out what's right with their actions and how to enhance it.
This approach minimizes resistance and increases buy-in compared to criticizing their current approach.
question_answer ANECDOTE
Criticism Backfires
Joe Polish consulted Dan Kennedy on marketing but started by criticizing their current approach.
This created resistance, hindering the acceptance of his subsequent valuable advice.
insights INSIGHT
Loyalty is a Myth
Customer loyalty is a myth; focus on exceeding expectations instead.
Strive to make clients happy by providing more than they anticipate, like Harley Davidson, instead of just meeting basic expectations like McDonald's.
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Dean Jackson's "Stop Your Divorce" is a self-help book that offers guidance and strategies for couples facing marital difficulties. It provides insights into common relationship challenges and offers practical advice for improving communication, resolving conflicts, and rebuilding intimacy. The book emphasizes the importance of understanding each partner's perspective and working collaboratively to overcome obstacles. It may include exercises and tools to help couples strengthen their bond and prevent divorce. While specific content varies, the book aims to empower couples to save their marriages.
The Rise of Superman
Decoding the Science of Ultimate Human Performance
Steven Kotler
In this groundbreaking book, Steven Kotler delves into the science of 'flow,' an optimal state of consciousness where individuals perform and feel their best. Drawing on over a decade of research and firsthand interviews with top action and adventure sports athletes like Laird Hamilton, Jeremy Jones, and Danny Way, Kotler explains how these athletes achieve the impossible through flow. The book bridges the gap between extreme sports and mainstream life, offering insights on how to radically accelerate performance in everyday activities. It is a exploration of profound possibility, examining what is achievable for human beings and where our limits lie.
Driven
The Virat Kohli Story
Vijay Lokapally
Driven: The Virat Kohli Story, written by Vijay Lokapally, is a detailed account of Virat Kohli's cricketing career. The book covers Kohli's early days, his exploits as a young cricketer, and his transformation into one of the world's top batsmen. It includes interviews with those who have known Kohli closely, such as his childhood coach and teammates, and provides insights into his personal and professional life. The narrative is simple and clear, reflecting Lokapally's extensive experience as a cricket journalist. The book also touches on Kohli's emotional moments, such as his response to personal losses, and his growth as a player and captain[2][4][5].
Influence
The Psychology of Persuasion
Robert Cialdini
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Joe dives into the key principles of influence, marketing, and creating lasting Client loyalty. Learn how to position yourself as a welcome guest rather than an annoying pest while maximizing your business potential.
Here’s a glance at what you’ll discover in this episode:
Why most businesses lose Customers without realizing it—and the surprising truth about what actually drives loyalty.
How to turn skeptical Prospects into “Welcome Guests” instead of pushing them away like an “Annoying Pest.”
The marketing secret you can apply it today to attract better Clients with less effort.
The #1 mistake that kills influence instantly (Hint: It’s not about what you say—it’s about how you say it).
The hunter vs. farmer mindset: Why 90% of Entrepreneurs are “hunters” and how this shapes the way they buy, sell, and make decisions.
What makes people tattoo a brand’s name on their body—and how to create that level of Customer loyalty in your business.
The subtle shift that makes people WANT to buy from you instead of feeling like they’re being sold to.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.
The Joe Polish Show 
