The Punk Rock MBA
Music Marketing 101 w/ Jesse Cannon, Eyal Levi & Logan Young
Jun 17, 2024
In a lively discussion, Jesse Cannon, a music industry expert and author, shares insights with Eyal Levi, a marketing consultant, and Logan Young, a successful independent artist. They tackle the need for authentic content creation in music, dissect the myths of the industry, and emphasize resilience for artists facing criticism. The trio explores strategies for leveraging platforms like TikTok for promotion and the importance of personality in connecting with audiences. Expect plenty of actionable tips to thrive in the ever-evolving digital landscape!
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Quick takeaways
- Artists must leverage technology and social media, like TikTok and Instagram, to creatively engage audiences and promote their music effectively.
- Emerging artists can succeed without large budgets by focusing on relatable content and understanding how to engage with algorithms.
Deep dives
Leveraging Technology for Music Promotion
Utilizing technology and social media platforms is essential for artists to effectively promote their music in the current landscape. Tools like TikTok, Instagram Reels, and YouTube Shorts provide new opportunities for exposure, allowing artists to reach wider audiences through engaging content. By posting consistently and creatively, artists can increase the chances of their music going viral, as seen with examples of musicians successfully gaining traction with low-budget videos. The importance lies not just in the quality of the content, but also in the frequency and the artist’s ability to connect with their audience.
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