The Punk Rock MBA cover image

Music Marketing 101 w/ Jesse Cannon, Eyal Levi & Logan Young

The Punk Rock MBA

CHAPTER

Embracing Authenticity in the Face of Criticism

This chapter examines the criticism faced by artists in the online world, emphasizing the need for authenticity despite backlash. It uses examples from the music industry, such as Metallica and Limp Bizkit, to illustrate how public perception can shift over time, transforming negativity into admiration. The discussion encourages musicians to embrace their individuality, experiment with their art, and not allow detractors to stifle their creativity.

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