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Music Marketing 101 w/ Jesse Cannon, Eyal Levi & Logan Young

The Punk Rock MBA

CHAPTER

Navigating Growth in Music Creation

This chapter emphasizes the significance of assessing musical effectiveness through audience engagement rather than just metrics. The discussion includes the importance of authenticity in artistic expression and the need for musicians to adapt their strategies while maintaining individuality. Additionally, it addresses the challenges artists face between seeking recognition and managing the fear of criticism, particularly within niche communities.

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