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Music Marketing 101 w/ Jesse Cannon, Eyal Levi & Logan Young

The Punk Rock MBA

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The Role of Personality in Music Marketing

This chapter discusses the essential role of personality and individuality in effective music marketing. It emphasizes the necessity for artists to adapt to modern platforms and strategies, such as playlist engagement and collaborations, to build their audience. Additionally, the speakers highlight the importance of timing and relationship-building in releasing music to avoid overwhelming listeners and foster long-term engagement.

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