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Music Marketing 101 w/ Jesse Cannon, Eyal Levi & Logan Young

The Punk Rock MBA

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Navigating the Music Industry: Misconceptions and Strategies

This chapter delves into common misconceptions about the music industry's fairness and offers insights into how artists can leverage social media platforms like Spotify and Facebook to their advantage. Through anecdotes of persistence and success, the speakers highlight the importance of consistent content creation and strategic marketing over financial investment. They emphasize resilience and the need for artists to adjust their approaches while monitoring growth to achieve visibility and recognition.

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