Jesse Cannon

In a lively discussion, Jesse Cannon, a music industry expert and author, shares insights with Eyal Levi, a marketing consultant, and Logan Young, a successful independent artist. They tackle the need for authentic content creation in music, dissect the myths of the industry, and emphasize resilience for artists facing criticism. The trio explores strategies for leveraging platforms like TikTok for promotion and the importance of personality in connecting with audiences. Expect plenty of actionable tips to thrive in the ever-evolving digital landscape!