How I Built This with Guy Raz S'well: Sarah Kauss (2020)
7 snips
Sep 5, 2022 Join Sarah Kauss, founder of S'well, as she shares her remarkable journey from a real estate career to creating a stylish, eco-friendly water bottle after an inspired hike. She reveals the hurdles of overcoming rejection in product sales and the thrill of innovative design that helped her brand achieve $100 million in just six years. Sarah also delves into the challenges of counterfeiting and her brand's commitment to sustainability, highlighting the intersection of personal values and entrepreneurship.
AI Snips
Chapters
Transcript
Episode notes
Multifaceted Family Business
- Sarah Kauss's father owned a car wash, gas station, and ice cream shop.
- Her mother managed the ice cream shop within the car wash facility.
The Hiking Epiphany
- While hiking with her mother, Sarah realized she wanted a water bottle that kept drinks cold.
- Combining this with her concern for the water crisis, sparked the idea for S'well.
Market Research
- Sarah Kauss researched existing water bottles to identify gaps in the market.
- She discovered a lack of aesthetically pleasing, reusable bottles.