S'well: Sarah Kauss (2020)
How I Built This with Guy Raz
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From Inspiration to Creation: The Birth of S'well
This chapter narrates the founder's transformative hike that sparked the innovative idea for a fashionable, eco-friendly water bottle. It explores the journey from conceptualization to production, including challenges in funding, design, and branding. The chapter emphasizes the intersection of personal values and entrepreneurship, ultimately focusing on creating a product that promotes environmental consciousness while appealing to consumers' lifestyles.
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