S'well: Sarah Kauss (2020)
How I Built This with Guy Raz
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Navigating Challenges and Opportunities in Business
This chapter discusses the obstacles companies face with counterfeiting and its impact on brand perception and customer experience. It highlights a breakthrough moment with a major retailer that significantly expanded the product's reach, alongside insights into the personal journey of building confidence in entrepreneurship. The narrative also emphasizes the importance of adaptability and teamwork while facing the rapid growth and unique challenges of scaling a business.
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