S'well: Sarah Kauss (2020)
How I Built This with Guy Raz
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From Thermos to Chic: Sarah Kaus's Entrepreneurial Journey
This chapter explores Sarah Kaus's innovative transformation of a simple thermos into the fashionable Swell brand, underscoring the critical role of design in branding success. It recounts her personal challenges and triumphs in navigating the entrepreneurial landscape, leading to notable revenue growth. Alongside her business narrative, the chapter also reflects on nostalgic moments from her youth, highlighting the impact of familial bonds in shaping her aspirations.
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