S'well: Sarah Kauss (2020)
How I Built This with Guy Raz
00:00
From Bottles to Brand: The S'well Journey
In this chapter, the speaker recounts their entrepreneurial journey of promoting S'well's initial inventory through personal outreach and strategic partnerships. Highlighting pivotal moments such as being featured in major magazines and attending numerous trade shows, the narrative emphasizes the challenges and triumphs of building a brand from scratch. The discussion also reflects on the importance of innovative marketing strategies and cultivating relationships with key industry players.
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