

Deep Dive: Building the Brokerage of the Future
Aug 23, 2025
Join Eric Bramlett, a seasoned broker-owner from Austin with 23 years in real estate, as he delves into the future of brokerages. He discusses what's broken in the industry, from poor recruitment practices to the noise created by part-time agents. Eric shares innovative strategies that successful brokerages use, emphasizing the importance of culture and emotional connection. He envisions a streamlined, efficient brokerage focused on top talent, advocating for quality over quantity. Technology’s role in real estate and fostering supportive communities among agents is also explored.
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Selective Recruitment Beats Mass Hiring
- Hiring anyone who wants to join creates management overhead and destroys focus.
- Eric Bramlett argues selective recruitment reduces unseen costs and improves culture.
Ask Why Agents Want Teams
- Avoid pushing agents to build teams as default growth advice.
- Ask agents whether they prefer managing people or working with clients before encouraging team growth.
Part-Time Agents Hurt Industry Reputation
- Part-time and very new agents disproportionately create poor consumer experiences.
- This harms the industry's reputation even though consumers love their individual agent.