
Deep Dive: Building the Brokerage of the Future
Context with Mike DelPrete
00:00
Consistency is Key in Real Estate
This chapter explores the crucial role of consistency and repetition in messaging for real estate agents, advocating for proven strategies over fleeting trends. It emphasizes the need for effective communication from leaders to support agents as they build their brand identity through simple approaches. Additionally, it addresses the challenges of scaling successful local strategies to national markets while maintaining personal customer service amidst increasing automation.
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