
Deep Dive: Building the Brokerage of the Future
Context with Mike DelPrete
00:00
Strategies for Success in Real Estate Brokerage
This chapter discusses the key components that lead to success for modern brokerages and agents, emphasizing effective communication of value to both prospects and existing agents. It examines recruitment strategies, contrasting innovative approaches by companies like eXp and Compass with traditional firms, and explores the significance of personal connections in a competitive market. The conversation also highlights the challenges faced by brokerages in positioning themselves amidst changing trends and the importance of focusing on core strengths for measurable success.
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