Modern Wisdom

#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks

Nov 22, 2021

01:33:36

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Highlights

AI Chapters

Episode notes

The Alternative Is Looking at a Dark Wall

03:40

Is There a Relationship Between Pavement Cracks and Bear Attacks?

02:30

Porcupines Don't Throw Their Quills

01:52

Introduction

5min

Transport for Humans

5min

How Do I Get From Paris to London?

3min

The Relationship Between Punctuality and Passenger Satisfaction

2min

The Reliability and the Punctuality of Different Modes of Transport

2min

The Psychology of Electric Driving

1min

The Mustaks E Se Made in Mexico, Classic Case

5min

The Electric Minnie - I Love It!

2min

The Green Number Plate Is a Status Symbol

3min

10.

Heat Pumps - The Best Boiler in the World

2min

11.

Using Diigital Signage, You Could Actually Brand a Coffee Shop

2min

12.

Google Maps - Can I Drive?

3min

13.

Transport Aps Are All Optimized Around Speed, Not Senicness

3min

14.

The Alternative Is Looking at a Dark Wall

4min

15.

Porcupines Don't Throw Their Quills

2min

16.

Is There a Relationship Between Pavement Cracks and Bear Attacks?

3min

17.

Charley Says That You Should Always Tell Your Mummy

3min

18.

Is It the Tiger on the Aluminum Foil on the Trolley?

3min

19.

The Thick of It - Coffee With We in It

3min

20.

The Right Place to End

4min

21.

Two Dishwashers? That's a Good Idea.

2min

22.

A Jew's Dishwasher

2min

23.

Is There a Certain Kind of Jewish Restrictions?

2min

24.

Why Cemeteries Aren't Built Outside Towns

2min

25.

Is the Hotel Security Having Sex With the Guest?

3min

26.

Anti-Masks Vaccines

4min

27.

Do You Want to Get Vaccinated?

2min

28.

Cut Your Fit in Losses After Ten Days

3min

29.

The German Cabab, I'm Almost Tempted

2min

30.

Eat Indian Food at Lunch Time

2min

31.

Is There a Correlation Between Political Allegiance and Basic Decency?

2min

32.

The Average Age in the U K

2min

33.

The Great Slowdown by Danny Dawling

2min

34.

Coach Travel

3min

35.

Trains Are, It's Ok to Drink at Any Time on a Train

2min

36.

Are We Nearly There Yet?

2min

37.

The Ghosts of Big Inn Hill by Bob Ogley

2min

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl

Follow Rory on Twitter - https://twitter.com/rorysutherland

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

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