#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
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The Myths that Shape Us
This chapter explores the interplay between outdated theories and their unexpected benefits, using the example of miasma theory versus germ theory in public health. It highlights how myths, such as those involving porcupines and safety narratives for children, can influence behavior and foster protective instincts. Furthermore, the chapter examines the role of animals in education and advertising, showcasing their effectiveness in communicating important messages and the spontaneity intertwined in creative processes in comedy.
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