#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
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Rethinking Transport: The Human Experience Beyond Metrics
This chapter explores the complex human experience in transport systems and critiques conventional metrics that prioritize speed over user satisfaction. It introduces the book 'Transport for Humans,' highlighting how factors like enjoyment and fairness play a crucial role in shaping passengers' travel experiences.
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