#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
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The Psychology of Transportation and Passenger Experience
This chapter examines the critical relationship between transportation, productivity, and psychological factors, emphasizing the importance of enhancing passenger experience rather than just focusing on speed. It highlights how features like Wi-Fi and effective communication can significantly boost traveler satisfaction while also addressing the implications of delayed schedules. The discussion further explores the impact of electric vehicles on driving behavior and social signaling, illustrating how consumer choices are influenced by perceptions of status and environmental responsibility.
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