#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
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Navigating Daily Transitions: From Coffee to Cocktails
This chapter delves into a local venue's unique transformation from a coffee shop by day to a cocktail bar by night, emphasizing creative lighting and signage. It also critiques the limitations of Google Maps in accommodating multimodal transport, while exploring the allure of scenic travel options often overshadowed by faster alternatives. Additionally, it highlights innovative advertising methods in trains and discusses environmental campaigns along with the placebo effect of dietary changes.
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