Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)

Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG), shares crucial insights into the ever-shifting landscape of consumer behavior. He discusses the rise of convenience-driven shopping, emphasizing features like subscription services that enhance the buying experience. Zoghby explores the importance of engaging consumers as partners in e-commerce, supported by quality interactions and AI-driven solutions. He also highlights findings from a large-scale survey on regional consumer differences and offers strategies for brands to leverage social media and click-and-collect services.