Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Unpacking the Digital Shelf
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Intro
This chapter explores the importance of grasping consumer shopping behaviors and their impact on branding in the digital era. The hosts discuss how evolving consumer preferences necessitate strategic adaptations from brands to enhance sales across different product categories.
Transcript
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