Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Unpacking the Digital Shelf
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Exploring Survey Insights and Regional Consumer Behaviors
This chapter explores the methodology of a large-scale survey conducted in 13 countries, gathering insights from diverse respondents. The speakers highlight the significance of demographic analysis and community support in understanding regional consumer behaviors, particularly between Europe and the US.
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