Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Unpacking the Digital Shelf
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Bridging the Gap: Consumer Engagement in E-Commerce
This chapter explores the disconnect between traditional advertising effectiveness and consumer recall, emphasizing the need for brands to integrate quality assets into e-commerce. It advocates for treating consumer interactions as dialogues, leveraging insights from feedback to foster community and drive innovation.
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