Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Unpacking the Digital Shelf
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Strategies for Click and Collect and Social Media Marketing Insights
This chapter explores budget-friendly strategies for brands to effectively implement click and collect services. It emphasizes the significance of marketing integration, customer convenience, and the role of social media in enhancing awareness and communication of these options.
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