Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Unpacking the Digital Shelf
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AI and Consumer Behavior: Exploring Millennial Trends
This chapter examines the influence of AI on consumer behavior, particularly through platforms like Amazon and tools like Rufus that enhance product discovery. It highlights the shopping habits of millennials, emphasizing their reliance on convenience-driven solutions amidst the pressures of modern life and the contrasts with Gen Z's purchasing patterns.
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