Jeriad Zoghby

Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG), shares crucial insights into the ever-shifting landscape of consumer behavior. He discusses the rise of convenience-driven shopping, emphasizing features like subscription services that enhance the buying experience. Zoghby explores the importance of engaging consumers as partners in e-commerce, supported by quality interactions and AI-driven solutions. He also highlights findings from a large-scale survey on regional consumer differences and offers strategies for brands to leverage social media and click-and-collect services.