Anuj Maniar of Deloitte discusses balancing customer expectations in financial services channel strategy. They explore AI use cases in multichannel space, emphasizing after-call work in customer service. The podcast highlights challenges in meeting evolving customer demands and the importance of AI adoption for efficiency in financial services.
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Quick takeaways
AI and generative AI aid in meeting customer needs efficiently in financial services.
Gen AI streamlines after-call work processes, improving operational efficiency and customer service outcomes.
Deep dives
Driving Trends in AI Adoption for Financial Institutions
AI and generative AI are instrumental in addressing the increasing customer expectations and budgetary pressures faced by service executives. The adoption of AI, including conversational AI and analytics, assists in understanding customer needs efficiently and meeting them effectively. The pressure to meet elevated customer expectations is influenced by integration across channels and the concept of right-channeling.
Challenges Faced by Financial Institutions in Channel Strategies
Financial institutions navigate challenges concerning channel integration to provide seamless customer service. The adoption of omni-channel strategies poses dilemmas in determining the appropriate channel or channel sequence for addressing customer needs. Organizations struggle with disjointed channel strategies and complex data infrastructure, hindering cohesive customer service delivery across multiple touchpoints.
Enhancing Customer Service Efficiency Through Gen AI in Financial Services
Gen AI offers opportunities for improved customer service efficiency in financial institutions. By automating after-call work processes, Gen AI aids in summarization, data collection, and decision-making post-customer interactions. Embracing Gen AI to streamline tasks not only enhances employee experience by reducing repetitive tasks but also optimizes operational efficiency, leading to improved customer service outcomes.
Today’s guest is Anuj Maniar, a principal at Deloitte specializing in financial services. He joins Emerj CEO and Head of Research Daniel Faggella on today’s podcast to discuss the dynamics of balancing customer expectations in channel strategy for financial institutions. Later, they discuss emerging AI use cases throughout the multichannel space, including after-call work in customer service. This episode is sponsored by Deloitte. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.
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