1000 Experiments Club

A Conversation with Lukas Vermeer of Vista

Dec 7, 2021

56:37

Creator website

Episode guests

Lukas Vermeer

Highlights

AI Chapters

Episode notes

How Do You Train Product Managers on Experimentation?

03:02

The Social Aspect of Experimentation

03:32

The Philosophy Behind the Build Measure Learning Loop

06:00

Introduction

5min

Experimentation at Scale

2min

Booking - Is Booking a Big Company?

3min

What Are the Biggest Questions That Drive Your Business Case?

3min

Product Development and an Experimentation Team?

3min

Product Development

3min

How Do You Train Product Managers on Experimentation?

3min

The Social Aspect of Experimentation

4min

Are There No Reasons for X, Y Decisions?

6min

10.

The Philosophy Behind the Build Measure Learning Loop

6min

11.

How to Choose the Right Tool for the Job at Hand

2min

12.

The Science of Experiments

3min

13.

The Hippo Mentality in Product Development?

3min

14.

Product Development Road Maps

5min

15.

How to Accelerate Experimentation

4min

16.

The Value of Experimentation

3min

AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer recommends starting small and (keeping it) simple.

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