
1000 Experiments Club
The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, Chief Marketing Officer at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.
Latest episodes

Sep 10, 2024 • 46min
Failing Forward for Experimentation Success | Shiva Manjunath
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

4 snips
Jul 15, 2024 • 43min
The Past, Present, and Future of Experimentation | Bhavik Patel
Bhavik Patel, a strategic planner dedicated to innovation in experimentation, dives into the thrilling future of experimentation. He discusses the evolution of A/B testing and the necessity for thoughtful experimental design. Patel highlights the transformation in marketing, advocating for collaboration between data and marketing teams. He emphasizes the importance of adapting to market changes, accepting failure, and focusing on meaningful results. The conversation also touches on the potential of AI and the balance between incremental and disruptive innovation for a vibrant experimentation culture.

May 20, 2024 • 40min
Tapping into Emotional Marketing | Talia Wolf
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

Mar 26, 2024 • 1h 1min
Trial and Error of Building a Culture of Experimentation | Rand Fishkin
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

Nov 6, 2023 • 48min
Taking an Outcome-Driven Approach | Ruben de Boer
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.

Sep 5, 2023 • 50min
Personalization Approach Remastered | David Mannheim
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

Jul 11, 2023 • 57min
Put Data in the Driver’s Seat | Marianne Stjernvall
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

18 snips
May 15, 2023 • 53min
How to Leverage Disruption in Experimentation | Ben Labay
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.

Feb 6, 2023 • 39min
A Conversation with Carlos Gonzalez de Villaumbrosia of Product School
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product management and build better products.

Oct 24, 2022 • 39min
A Conversation with Elissa Quinby of Quantum Metric
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.
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