The Past, Present, and Future of Experimentation | Bhavik Patel

Bhavik Patel, a strategic planner dedicated to innovation in experimentation, dives into the thrilling future of experimentation. He discusses the evolution of A/B testing and the necessity for thoughtful experimental design. Patel highlights the transformation in marketing, advocating for collaboration between data and marketing teams. He emphasizes the importance of adapting to market changes, accepting failure, and focusing on meaningful results. The conversation also touches on the potential of AI and the balance between incremental and disruptive innovation for a vibrant experimentation culture.