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The Past, Present, and Future of Experimentation | Bhavik Patel

1000 Experiments Club

CHAPTER

Rethinking Experimentation Strategies

This chapter explores the need to adapt experimentation practices amidst changing market dynamics, highlighting the limitations of traditional metrics like conversion rates. It underscores the importance of a cultural approach to experimentation, advocating for genuine motivation over mere competitive imitation in order to drive true value and growth.

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