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The Past, Present, and Future of Experimentation | Bhavik Patel

1000 Experiments Club

CHAPTER

Navigating Experimentation: Understanding Failure and Meaningful Results

This chapter explores the challenges and expectations related to experimentation in organizations, highlighting the critical role of expert guidance and the acceptance of failure. It critiques common misconceptions about A/B testing and stresses the importance of focusing on genuinely meaningful results for effective business strategy and innovation.

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