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The Past, Present, and Future of Experimentation | Bhavik Patel

1000 Experiments Club

CHAPTER

The Professionalization of Experimentation in Marketing

This chapter explores the transformation in marketing and product development experimentation, focusing on the collaboration between data and marketing teams. It underscores the critical role of A/B testing as a valuable investment, while cautioning against the creation of in-house testing tools in favor of established analytical platforms.

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