The Social Aspect of Experimentation

i think of experimentation as a social enterprise in the same way ta thomas n when he wrote a the structure of scientific revolutions. i always say that there needs to be a social mechanisms around the experimentation tool, as ideally as close to the experimentation tool as possible. And so at booking, the tooling that we built was essentially, i think we built like facebook on top of the existing experiment tool ri. So jonus put an amazing mechanism in place for measuring things ad then there was a very limited ability to comet, to add commets to individual experiments. We added alike so that people could say, this comet is very useful, ri, other peop should look at