1000 Experiments Club cover image

A Conversation with Lukas Vermeer of Vista

1000 Experiments Club

CHAPTER

The Value of Experimentation

Not shipping bad stuff is huge, huge value point for experimentation. If you have something that would reduce your revenue by five% and you don't ship it, that's a huge amount of value to add to your business. A lot of things, especially important things for a business, can be tested using other methods. Start small. Rom rome wasn't built in a day. And i ding dte a nice thing.

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