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A Conversation with Lukas Vermeer of Vista

1000 Experiments Club

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The Value of Experimentation

Not shipping bad stuff is huge, huge value point for experimentation. If you have something that would reduce your revenue by five% and you don't ship it, that's a huge amount of value to add to your business. A lot of things, especially important things for a business, can be tested using other methods. Start small. Rom rome wasn't built in a day. And i ding dte a nice thing.

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