AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Sports Media with Richard Deitsch
ESPN data strategist Flora Kelly
Apr 8, 2024
ESPN's Flora Kelly discusses the rise of women's college basketball viewership, the impact of social media on sports engagement, and the evolving landscape of sports fandom. They also talk about the influence of female athletes on women's sports fandom, the shift in sports consumption habits, and the opportunities to attract female fans to sports betting.
37:41
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The importance of understanding evolving fan behavior and industry trends through data-driven insights to drive strategic growth opportunities at ESPN.
- Younger fans' intersectional approach to sports fandom and the significant growth potential of women's college basketball in expanding its fan base and engagement.
Deep dives
Flora Kelly's Role at ESPN
Flora Kelly, the Vice President of Brand Strategy and Content Research at ESPN, plays a vital role in analyzing metrics like viewership and social media data to develop strategic insights for the organization. Her team acts as the 'headlights' of ESPN, guiding business decisions through their research into sports culture and fandom. Kelly describes her role as a social scientist, focusing on ratings, digital analytics, and consumer research to provide valuable insights that drive ESPN's connection with audiences.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode