Flora Kelly
ESPN Vice President of Brand Strategy and Content Research
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Apr 8, 2024 • 38min
ESPN data strategist Flora Kelly
ESPN's Flora Kelly discusses the rise of women's college basketball viewership, the impact of social media on sports engagement, and the evolving landscape of sports fandom. They also talk about the influence of female athletes on women's sports fandom, the shift in sports consumption habits, and the opportunities to attract female fans to sports betting.
