9min chapter

Sports Media with Richard Deitsch cover image

ESPN data strategist Flora Kelly

Sports Media with Richard Deitsch

CHAPTER

Evolution of Sports Fandom

Exploring the changing landscape of sports fandom across generations, with a focus on the increasing interest in the NFL among Gen Y and Gen Z. The chapter discusses the impact of social media on fan engagement and the importance of personalized insights beyond just data points. It also touches on the growth potential of women's college basketball and the role of individuals like Flora Kelly in shaping the sports media landscape.

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