Episode 388 features ESPN Vice President of Brand Strategy and Content Research Flora Kelly. In this podcast, Kelly explains her role at ESPN and how that informs the company; how her research team works; the macro trends she is seeing in sports in 2024; why college sports is continuing to soar; the incredible numbers for women’s college basketball; how young fans process sports; the enduring power of the NFL; how ESPN looks at gambling data, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
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